Ride Easy Sports Products

The Beginnings of Ride Easy Sports Products

Carol Denise Balding is the proprietor of Ride Easy Sports Products which is a wholesale distribution company for quality sports products that began in July, 2009 in Kiama, NSW.  “Inspired by the successful American company, Paceline Products, we pride ourselves with exceptional customer service and our foundation for success comes from our featured product,  Chamois Butt’r®, which is currently selling throughout the US, Canada, England, South America and South Africa.”

Denise’s brother, Steve Mathews, invented and began manufacturing the skin lubricant, Chamois Butt’r® 15 years ago from his garage in Pleasant Valley, Missouri.   He now has a multi million dollar, award winning, cycling related products wholesale business.  Check out Steve’s website at www.pacelineproducts.com.

Denise launched Ride Easy Sports Products at the Melbourne Ausbike Australia Trade Expo in Aug. 2009.  Since landing on the shores of Australia, Chamois Butt’r has taken on a life of it’s own and is building a strong following amongst cyclists and triathletes around the country. 

Bicycling Australia Magazine independently reviewed Chamois Butt’r® in their November, 2009 issue while Outer Edge Magazine reviewed buh-bump Heart Rate Monitor Cream and Chamois Butt’r in their January, 2010 issue.  Chamois Butt’r is proud to be an official sponsor of the Fly V australia Professional Cycling Team. 

If your club or event would like to have us visit with our samples, please contact Denise and she can arrange for that to happen! 

Thank you for your interest in our company and products.  Your patronage and support will allow us to continue to provide the great products you see on our website.

Carol Denise Balding