Ride Easy Sports Products

The Beginnings of Ride Easy Sports Products

Carol Denise Balding is the proprietor of Ride Easy Sports Products which is a wholesale distribution company for quality sports products that began in July, 2009 in Kiama, NSW.  Inspired by the successful American company, Paceline Products, we pride ourselves with exceptional customer service and our foundation for success comes from our featured product,  Chamois Butt’r®, which is currently selling throughout the US, Australia, Canada, England, South America, Europe and South Africa.

Denise’s brother, Steve Mathews, invented and began manufacturing the skin lubricant, Chamois Butt’r® 20 years ago from his garage in Pleasant Valley, Missouri.   He now has a multi million dollar, award winning, cycling related products wholesale business.  Check out Steve’s website at www.pacelineproducts.com.

Ride Easy Sports Products was launched at the Melbourne Ausbike Australia Trade Expo in Aug. 2009.  Since landing on the shores of Australia, Chamois Butt’r has taken on a life of it’s own and is building a strong following amongst cyclists and triathletes around the country.

Denise is an avid cyclist, managing 200-250 km/week in and around Kiama and Wollongong.  She started riding 4 years ago, currently riding a Giant Alliance Defy road bike and loving every bit of it!  Her goals are to ride longer, harder and faster in her very noticable Chamois Butt’r Racing Team kit so if you see a purple and yellow flash going down the road, you’ll know Chamois Butt’r is on the  job!

Thank you for your interest in our company and products.  Your patronage and support will allow us to continue to provide the great products you see on our website.

Carol Denise Balding